I believe the missional challenge of the 21st century is the city. It is the new 10/40 window of this generation.
— Greg Lillestrand
Reach the campus today, and you can reach the world tomorrow. The students are the driving force of change in the world, for better or worse.
— Bill Bright, founder of Campus Crusade for Christ (Cru)

 New York City is often called the capitol of the world. It is the mecca of modern civilization, a place whose pace of change serves as a rudder for the rest of our society. Ideas that begin here trickle out infectiously.

And within sight of the Empire State Building there are 1.3 million college students from 150 countries. Many future leaders, culture shakers, and policy makers come to this great city to study and begin their journey.
 As the world's most influential city, it is a place where we can see the transforming power of the gospel leverage change that will impact the world culturally, politically, and economically.

We live in a generation when more than 70 percent of college students walk away from their faith; a recent study (linked here) found that 1 in 4 girls will be sexually assaulted while in college. It has never been more urgent that the gospel of Christ be shared on campus.